New Budget Hotel Brand

Centara Hotels & Resorts, Thailand’s leading hotel operator, announced a strategic joint venture with PTT Oil and Retail Business Public Company Limited (OR) to launch a new budget hotel brand, marking a significant milestone in the company’s continued growth and expansion into new market segments.

Through this partnership, Centara and OR will develop a network of budget hotels located adjacent to PTT Station service complexes, creating a convenient and accessible accommodation option for modern travellers. The collaboration combines Centara’s hospitality expertise with OR’s extensive nationwide network of service stations and lifestyle retail spaces.

“This partnership represents an exciting new chapter for Centara as we expand into the budget hotel segment and continue to diversify our portfolio,” said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts. “By combining Centara’s hospitality expertise with OR’s nationwide network of high-potential locations, we are creating a new hospitality concept designed to serve modern travellers who value convenience, reliability, and exceptional value. With service stations located along major transport routes, this concept will provide travellers with clean, safe, and comfortable accommodation exactly where they need it.”

The first phase of the project will see the development of six budget hotels across Thailand, with openings planned between 2027 and 2028. The properties will be strategically located in Bangkok, Kanchanaburi, Ayutthaya, Phuket, Chon Buri, and Songkhla, targeting travellers moving along major highways and regional transport routes.

Each property will feature approximately 69 – 80 rooms, with rates expected to start from Bt800 – Bt900 per night, while the Bangkok property is planned to offer around 120 rooms with rates of Bt1,200 – Bt1,300 per night. Designed to deliver clean, safe, and comfortable accommodation at an accessible price point, the hotels will cater primarily to domestic travellers, road trippers, and business travellers seeking convenient overnight stays.

“This partnership marks an important milestone that reflects the combined strengths and expertise of Centara and OR in jointly developing a budget hotel project to respond to evolving travel behaviour in today’s landscape,” said M.L. Peekthong Thongyai, Chief Executive Officer of PTT Oil and Retail Business Public Company Limited (OR). “At OR, we see travel not simply as reaching a destination, but as a meaningful experience along the way. This collaboration therefore strengthens our OR ecosystem and enables us to better serve modern travellers with a more complete and integrated journey experience.

Source: Centara Hotels & Resorts.