Meliá’s Man In The North

A hospitality veteran with three decades of industry experience in Asia and Europe, Edward E. Snoeks, has taken the reins at the new downtown “bleisure” hotel Meliá Chiang Mai.


The 260 room and suite hotel is scheduled to open in the fourth quarter of this year in the heart of Chiang Mai’s city centre.


Snoeks joins Meliá Chiang Mai after managing the pre-opening of Sindhorn Kempinski Hotel Bangkok & The Residences and working as both Thailand’s regional general manager and general manager of The Okura Prestige Bangkok.


Previously, he was the general manager of Crowne Plaza Hong Kong Causeway Bay and vice president of hotel operations at Hong Kong Parkview Hotel Services.


His work in Asia goes back to 1994 when he worked for The Regent Hong Kong’s food and beverage department. Snoeks’ hotel management experience also includes stints at the Marco Polo Hotels in Hong Kong, the Mutiara Hotel Kuala Lumpur and Le Royal Meridien Baan Taling Ngam on Koh Samui.


Comprising a 22-floor tower fronted by an adjoining seven-floor podium building, Meliá Chiang Mai will unveil a host of facilities including two restaurants, two bars, two lounges, a YHI Spa with seven treatment rooms, a fully-equipped fitness centre, swimming pool, ballroom and four additional meeting spaces for business and leisure travellers alike.


“Edward’s exceptional leadership abilities and his rich and diversified experience in opening and managing hotels in Asia make him the obvious choice to take charge of Meliá Chiang Mai, our second Meliá Hotels International property to be opened in Thailand following the successful launch of Meliá Koh Samui,” said Ignacio Martin, Area Managing Director South East Asia at Meliá Hotels International.


Talking about the launch of the new hotel, Edward E. Snoeks, said, “With a 360-degree rooftop bar featuring two bars connected by a glass bridge, a 21st-floor executive lounge with panoramic views of Chiang Mai, a range of conference facilities and much more, my team and I are looking forward to launching a hotel that promises to exude the mystic splendour of Northern Thailand and draw on Meliá’s warm Spanish hospitality.”



Source: Meliá Chiang Mai.

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