Striking Multi-Purpose Convention Centre

Striking Multi-Purpose Convention Centre

Vietnam has cut the ribbon on a striking multi-purpose convention centre with a design inspired by the country’s ubiquitous coracle boat. Axi Plaza celebrated its grand opening on 25th April at its spectacular beachfront location, overlooking Long Beach on Vietnam’s scenic Cam Ranh peninsula.


The brand new centre sports a host of remarkable facilities including a vast state-of-the-art conference hall, a 360-degree rooftop venue, a stunning outdoor beachfront event space and about 10,000-sqm dedicated to shopping and dining outlets.


Striking Multi-Purpose Convention Centre
The large entrance bathes visitors in natural light.


The largest multipurpose convention centre in the region, Axi Plaza marks The Anam Group’s third major development, following the launch of luxurious resorts The Anam Cam Ranh and The Anam Mui Ne in 2017 and 2023 respectively.


Billed as affording ‘meetings above the beach’, the 1,197-sqm conference hall and ballroom area on Axi Plaza’s third floor accommodates up to 1,000 people. Dominated by a high ceiling with timber beams fashioned in a fan formation, the hall features a cutting edge 75-sqm LED screen and panoramic vistas encompassing swimming pools, a manicured lawn and the ocean.


Totalling 1,077-sqm, the 360-degree rooftop area on the fifth floor has been designed for receptions and company events and offers sweeping views of Long Beach’s white sands and turquoise waters. A dramatic headland named Song Lo, meaning the ‘wave next to the mountain’ in Vietnamese, rises up to the immediate north and west.


Striking Multi-Purpose Convention Centre
Axi Plaza marks The Anam Group’s third major development.


The outdoor event space situated between the basket boat-shaped building and the beach is underpinned by the capacious lawn that fronts three picture-perfect swimming pools – one saltwater, one chlorine and a kids pool – supervised by lifeguards.


The exterior of the building is crisscrossed with wood set to last at least 100 years. By night, Axi Plaza changes colours in an elaborate lighting display. At the entrance is a garden updated daily to articulate the day’s date.


Striking Multi-Purpose Convention Centre
Guests from Anam resorts can use the plaza’s facilities.


“Axi Plaza is a game changer for Cam Ranh and Vietnam’s entire coastline – there’s nothing like it for business and leisure travellers alike,” said The Anam Group’s founder Pham Van Hien at the grand opening celebrations, including an opening ceremony, cultural performances, and gala dinner. “Building Axi Plaza in the shape of a large thung chai boat, resting beside waters still plied by traditional boats, is a bold and striking way to pay homage to Vietnam with contemporary flair.


With Axi Plaza Lounge, swimming pools, Long Beach, bathrooms, lockers and more on offer, he described Axi Plaza as a ‘convenient solution’ for travellers who need to check out of their hotels at noon but do not want to wait for hours at Cam Ranh International Airport before their departure flights.


For more information or reservations, call +84 (0) 911 – 892 – 343 or email:



Source: Balcony Media Group.

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