Kickstarting A Vibrant New Era

Kickstarting A Vibrant New Era

NOX Beach Club, Southeast Asia’s most spectacular multi-experiential gastronomy and entertainment destination, has illuminated Vietnam’s central coast for the first time with a dazzling launch party, kickstarting a vibrant new era of stylish, sophisticated and social hospitality.


Nestled amid prime beachfront land at Hoiana Resort & Golf, overlooking the ocean, NOX Beach Club is an upscale oasis where a community of like-minded beach lovers, fun seekers and foodies come together and unwind. Inspired by Hoi An, the exquisite UNESCO World Heritage town just 15 minutes’ drive away, this immersive destination features a large freeform swimming pool, six innovative epicurean venues, cosy cabanas, sun loungers, a retail space and more, creating a haven for daytime escapes, uplifting entertainment and after-dark events.


Kickstarting A Vibrant New Era
Suboi, Vietnam’s queen of hip hop, wowed guests with a live performance.


As the sun set on Friday 15th March, more than 500 guests flocked to NOX Beach Club for its glittering launch party – an unforgettable evening of electrifying entertainment, authentic cuisine and inspiring live acts. Amid the idyllic tropical landscape, surrounded by lush lawns, palm groves and the golden beach, revellers were able to experience this dynamic venue for the first time – including its enticing bars and restaurants.


Celebrity guests were wowed by rapper Suboi, Vietnam’s queen of hip hop who performed her new hit Dau Thien Ha, plus top DJs, dance acts and a thrilling fire show. Partygoers were also treated to signature dishes and drinks, and the evening was brought to a crescendo with a dramatic fireworks display.


Kickstarting A Vibrant New Era
Many of Vietnam’s leading socialites attended the launch.


Jimmy Lopez, General Manager, New World Hoiana Hotel and New World Hoiana Beach Resort, said, “We are delighted to welcome the world to NOX Beach Club, the largest and most innovative beach club in Central Vietnam and a ground-breaking new venue that will attract discerning local residents and experience-seeking international visitors. This is more than just a beach retreat – it’s a lifestyle. With this successful launch party, NOX Beach Club has already become a must-visit upscale destination. We look forward to shaking up the social scene in Southeast Asia and introducing the NOX spirit to even more destinations in future.”


A curated collection of six restaurants and bars at NOX Beach Club will cater for every culinary occasion. Seafood Shack infuses the ‘catch of the day’ with South American and Asian flavours, including an original Crudo Bar, while Osteria showcases a taste of Italy with authentic dishes that transport diners’ taste buds to the shores of the Mediterranean. Banh Mi & Noodles presents the local flavours and fragrances of Hoi An with reimagined street food classics like bánh mi and phở, infused with a lively beachside vibe, and Grill is a sophisticated setting for premium steaks, fresh seafood and signature platters, masterfully cooked over a charcoal fire and paired with fine wines.


Kickstarting A Vibrant New Era
Guests were entertained throughout the night.


The Courtyard Bar is a must-visit spot for intimate and upscale relaxation, where guests can chill out and savour classic and signature cocktails, and the Beach Club Bar is a chic place to recharge on sunny days, sip refreshing drinks and grab tasty bites, amid the lagoon pool’s rippling reflections.


NOX Beach Club will set the scene for exhilarating events, sparkling parties and serene relaxation, by day or night. A series of Day Escapes will let couples, friends and families dive into an ambience of pure poolside and beachfront bliss. Then, as the sun sets and the stars shine, NOX Beach Club’s Night Affairs will create a splash with Saturday Pool Parties, Ladies’ Nights, and Daily Happy Hours, all enlivened with live DJs.


Kickstarting A Vibrant New Era
Chef Omar Ugoletti delighted guests with his authentic Italian cuisine.


A glamorous Girls’ Night Out will be staged every Wednesday and the sparkling White Pool Party will infuse Saturday evenings with a touch of elegance. A live acoustic band will provide the soundtrack to Tuesday evenings, Latino Vibes will shake up Thursday nights, and revellers will be wowed by live fire shows from Thursday to Sunday.


And of course, NOX Beach Club can host highly exclusive private gatherings, from social parties to corporate events, all elevated with bespoke activities to make a lasting impression.


Giacomo Maroccia, Director of Food & Beverage, NOX Beach Club, added, “Our launch party was an amazing occasion that gave our clientele a tantalising glimpse of the glamorous ambience, gourmet food and great entertainment that awaits at NOX Beach Club. This landmark occasion was a huge success and my team and I have already revealed an exciting programme of events and experiences that will strengthen the positioning of NOX as the hottest beachside destination in the region.”


Kickstarting A Vibrant New Era
The amazing layout of NOX Beach Club.


NOX Beach Club is now open and guests who book in advance before 15th April will be able to enjoy an opening discount of 30%. Click here to book.


For more information and reservations, call +84 (0) 235 – 858 – 6999 or email:



Source: Delivering Asia.

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