Redefining The Residential Standard

Redefining The Residential Standard

Standard International, one of the most influential brands in the lifestyle hospitality industry, has collaborated with two prominent developers – Sansiri Public Company Limited, a leader in Thailand’s super luxury real estate market and CG Capital Limited, an investment management firm under the Central Group, to unveil The Standard Residences projects in Asia, redefining the residential standard with a distinctive touch.


The branded residences are located in world-class tourist destinations and feature contemporary and innovative designs synonymous with The Standard brand. As the brand’s first in Asia, The Standard Residences, Hua Hin is the ultimate seaside retreat located in Hua Hin’s most sought-after beachfront. The Standard Residences, Phuket Bang Tao is situated in the heart of Bang Tao, Phuket’s lifestyle centre. The ultra-low density 188-unit property sits on 12-rai, averaging only 16 units per rai, an exclusive sanctuary amidst the lifestyle hotspot of Phuket.


Redefining The Residential Standard
The new development at Hua Hin will raise the bar.


“Standard International is a global leader in the boutique hotel and lifestyle sector. As the parent company of The Standard hotels, which was established 25 years ago, it has forged a unique identity by breaking traditional rules in hotel standards. The journey began with the opening of its first hotel in Hollywood, paving the way for expansion into key locations worldwide. Notable destinations include New York, Miami, London, the Maldives, Hua Hin, Ibiza and its Asia’s flagship in Bangkok,” said Amar Lalvani, Executive Chairman, Standard International.


“The Standard Residences serve to underscore the distinct styles and standards synonymous with The Standard brand. Complemented by unexpected yet exceptional services, these projects are an extension of The Standard hotels, crafted to meet the desires of guests who wish to own a piece of this very experience. The branded residences market in the Asia Pacific region has witnessed a growth of 216%. With more diverse locations, The Standard Residences finds its identity with outstanding destinations like Bali, Singapore and Bangkok,” he added.


Redefining The Residential Standard
Bang Tao in Phuket will soon welcome a stunning new property.


Uthai Uthaisangsuk, Chief Operating Officer of Sansiri Public Company Limited, added, “The Standard Residences, Hua Hin occupies one of the last beachfront plots, considered a rarity in the area. This development comprises a total of 245 units thoughtfully designed with flexibility in mind. Options start from a one-bedroom residence to the spacious pool villa. Various amenities include a pickleball court, gym, wellness area, swimming pool, a dedicated pet park and more. The pre-sale for this property will commence in March 2024, with move-ins expected in the second quarter of 2026.”


The Standard Residences, Phuket Bang Tao spans across 19 rai, with the branded residences covering 12 rai, while The Peri Hotel Phuket Bang Tao along with a new F&B concept from The Standard sit on the remaining seven rai. The ultra-low density branded residences development comprises a total of six buildings, each with seven floors, totalling 188 units. A diverse range of room sizes are available, featuring one-bedroom units spanning 75-sqm, two-bedroom units varying from 100 – 120-sqm, three-bedroom units ranging between 167 – 172-sqm and duplexes available in sizes from 301 – 313-sqm.


Redefining The Residential Standard
The Two-Bedroom residence at Bang Tao.


The Standard Residences, Phuket Bang Tao offers comprehensive amenities including a co-working space, a games zone, a well-equipped fitness centre, a 25-metre swimming pool and a dedicated children’s pool. Additionally, residents can indulge in spa services, 24-hour concierge staff, pick-up services and a shuttle bus to the beach and other attraction hot spots in the neighbourhood. The property is just 25 minutes from Phuket International Airport, five minutes away from the beach, and 30 minutes from Phuket Old Town. Projected to launch pre-sales in April 2024, the development is expected to be completed and ready for occupancy in the fourth quarter of 2026.



Source: Montree PR.

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