Largest Upper Upscale Brand

Largest Upper Upscale Brand

In 2023, Radisson Hotel Group celebrated a new company record with the addition of its largest number of keys to its portfolio, amounting to over 30,000 keys through openings and signings. The Group’s flagship Radisson Blu brand continued to be the largest upper upscale brand in Europe for the 12th consecutive year.

 

Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, said, “We are grateful to our owners and colleagues who helped us achieve a strong 2023 with more than 250 signings and openings worldwide and over 30,000 keys added to our portfolio, our highest ever. We expect 2024 to be a continuation of 2023, with slower inflation and continued investor appetite in our sector. We will continue to innovate and respond to the ever-changing environment to create more opportunities for our owners and possibilities for our guests.”

 

Largest Upper Upscale Brand
Hotel Berlin, the Group’s first Radisson Individuals property.

 

Hotel Berlin, Berlin, the Group’s very first Radisson Individuals property in the German capital, opened its doors as the fourth largest hotel in the city with more than 700 rooms and suites. The brand also made its debut in Paris and Thailand with the respective openings of Hotel YAC Paris Clichy, a member of Radisson Individuals and Lewit Hotel Pattaya, a member of Radisson Individuals. In India, the Group opened two new Radisson Individuals properties, Uday Palace Navsari, a member of Radisson Individuals in Navsari, and Palchan Hotel & Spa, a member of Radisson Individual Retreats in Manali.

 

In 2023, the Radisson Collection brand continued to grow from strength to strength, announcing several market debuts with key signings and openings in India, Nigeria, Egypt and Lithuania, as well as additional properties in existing markets such as Belgium with the signing of Radisson Collection The National Hotel, Brussels. 2023 also brought the highly anticipated opening of Radisson Collection Hotel, Santa Sofia Milan, the second iconic property in the capital of design and fashion and its fifth in Italy.

 

Largest Upper Upscale Brand
The art’otel London Battersea Power Station.

 

Following the initial announcement in May 2022, Radisson Hotel Group accelerated its global growth of the premium lifestyle art’otel brand in 2023 in partnership with PPHE. The integration of art’otel increased the Group’s brand portfolio to ten distinct brands under one overarching umbrella and offers a unique and timeless value proposition to guest and owners with its blend of art and lifestyle. Following the acclaimed opening of art’otel London Battersea Power Station and the most recent art’otel opening in Zagreb, the brand’s pipeline consists of upcoming openings in Rome and London Hoxton.

 

In November 2023, the Group started writing an extraordinary chapter in 21st-century hospitality with the opening of a flagship Radisson Blu property, Radisson Blu Hotel at Porsche Design Tower Stuttgart, as well as the signing of a new Radisson Blu hotel in the Triangle project in Paris, set to become the city’s new mixed-use destination.

 

Largest Upper Upscale Brand
Radisson Blu Hotel at Porsche Design Tower Stuttgart.

 

The Group’s vibrant and bold Radisson RED brand made its entry into Serbia with the signing of Radisson RED Belgrade. The Radisson RED brand also made its debut in Helsinki, the green capital of the world’s happiest country with the opening of Radisson RED Helsinki, as well as in Georgia with the Radisson RED Tbilisi and a signing in Thailand where it introduced its bold, social and hyper-connected hospitality to the popular destination of Phuket.

 

Largest Upper Upscale Brand
Radisson RED is now open in Belgrade.

 

Radisson Hotel Group also received the Sustainable Business Award at the Global Travel Hall of Fame, validating the company’s dedication to responsible travel and tourism. The Group was also recognised at ‘A World for Travel with the Environmental Impact Award’ for its role in the development of the Hotel Sustainability Basics. RadissonHotels.com, the Group’s leading website and app, won a total of five prestigious awards, in particular for its pioneering and industry-leading Immersive Content Project.

 

 

Source: Klareco Communications.

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