Absolutely Amazing Hospitality Experiences
Celebrating three decades of absolutely amazing hospitality experiences across hotels, spas, residences, food and retail, Banyan Tree Group is evolving its corporate umbrella brand from Banyan Tree Group to Banyan Group. This brand shift reflects the Group’s evolution into a dynamic, multi-brand hospitality powerhouse.
Since 2019, the Group has doubled its brand portfolio, bringing its pioneering spirit, design-led experiences, and purpose driven mission to new destinations, including Banyan Tree AlUla in Saudi Arabia; Garrya in Kyoto and Folio in Osaka, Japan; Dhawa in Ho Tram, Vietnam; Homm in Huzhou, China; and Banyan Tree Dubai in the United Arab Emirates. 2023 also marks a year of strong and steady business performance that has surpassed pre-pandemic levels.
“As we celebrate the Group’s 30th anniversary and its evolution into Banyan Group, this milestone is not only testament to the Group’s enduring success in the hospitality industry but also sets the stage for an exciting future,” said Eddy See, President and CEO of Banyan Group. absolutely amazing hospitality experiences
“This brand evolution reflects our portfolio transformation from a single luxury brand to the diverse offering we have today. Almost half of all countries we operate in carry a multi-branded presence, most of them high-growth travel destinations. With a keen eye on expansion, we are seizing new opportunities with our distinct brands, designed to meet evolving traveller preferences and needs in these dynamic markets,” he added.
Banyan Group currently manages 12 global brands, 75 hotels and resorts, over 60 spas and galleries and 14 branded residences across 22 countries. As part of a robust pipeline of properties, the Group’s expansion in 2024 will include 19 new properties and residences in Cambodia, China, Japan, South Korea, Vietnam and Mexico. absolutely amazing hospitality experiences
Highlights include the Group’s first property in Cambodia with Angsana Siem Reap; the first Banyan Tree property in Japan: Banyan Tree Higashiyama Kyoto; Angsana Quan Lan in Halong Bay, Vietnam; Garrya Mu Chang Chai, Vietnam; and Cassia and Homm Sokcho, South Korea.
“As Banyan Group celebrates our collective success over the last 30 years, we also recognise that the progress can’t stop here,” commented Ren Yung Ho, Senior Vice President, Brand & Commercial at Banyan Group. “The core beliefs and values that have guided Banyan Group to this milestone will continue to underpin our growth strategy as we remain dedicated to being a force for positive change for both people and the planet.”
During its 30th anniversary in 2024, Banyan Group will launch Beyond, a new digital companion that offers a holistic experience across its codified well-being framework, and with Banyan, an experiential members programme that rewards engagement, interactions and actions. The celebration extends globally with 11 trade pop-ups, engaging global consumer campaigns, the launch of eight signature scents inspired by the Group’s eight pillars of well-being and limited edition artisanal anniversary gifts, all crafted in collaboration with the communities where the Group operates.
Source: Petrie PR.