Rapid Expansion In Thailand

Rapid Expansion In Thailand

BWH Hotels (BWH), the leading global hospitality network, has continued its rapid expansion in Thailand with the signing of Best Western Plus Patcharee Hat Yai, which will become the first internationally-branded midscale hotel in this dynamic Southern Thai city.


Best Western Plus Patcharee Hat Yai, strategically positioned in the fourth largest city in Thailand, will play a pivotal role in the vicinity of the upcoming Hat Yai Village mixed-use project and is a popular tourist destination for Malaysians, Singaporeans, Indonesians and Thais from neighbouring provinces.


The newly-constructed 210-key property embodies the hallmark features that have established Best Western as one of the world’s most cherished and reliable midscale hotel brands. Guests will be able to stay in well-appointed modern rooms and enjoy an onsite restaurant serving a selection of Thai, pan-Asian and Western dishes. The bar will provide an inviting setting for a relaxing daytime coffee, before becoming a stylish spot for drinks after dark. Companies can also stage productive meetings in the hotel’s function rooms.


Best Western Plus Patcharee Hat Yai will be surrounded by world-class facilities and services, including residences, a community lifestyle mall with local and international brands, flagship stores, diverse food and beverage options and close to Hat Yai National Park. Located on Kanjanavanich Road, the hotel will be just 2km from the city centre and 21km from Hat Yai International Airport.


“We are delighted to announce the signing of Best Western Plus Patcharee Hat Yai, which will introduce an exciting new era of international hospitality to this thriving Southern Thai city. This project reflects the ability of BWH Hotel’s diverse portfolio of brands to meet the needs of owners and developers in every market, from global gateway cities to emerging destinations. We look forward to introducing Best Western’s world-renowned standards to the rising number of business and leisure travelers in Hat Yai,” said Olivier Berrivin, Vice President – APAC, BWH Hotels.


Located in Songkhla province, not far from the Thai-Malaysian border, Hat Yai is the largest city in Southern Thailand and a key economic, administrative and cultural centre for the entire region. It is home to the historic Prince of Songkhla University, one of Thailand’s most prestigious educational institutions and Wat Hat Yai Nai temple, which houses the world’s third-largest reclining Buddha statue. Hat Yai Railway Station is also a key junction on the main line between Bangkok, Kuala Lumpur and Singapore.



Source: Best Western Asia.

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