Authentic Southern Thai Hospitality

Authentic Southern Thai Hospitality

SAii Resorts, the free-spirited lifestyle brand from S Hotels and Resorts PCL, the leading Thai hospitality company, will introduce its experience-seeking guests to a new era of authentic Southern Thai hospitality following an extensive project to reimagine its three upper-upscale resorts in Thailand: SAii Phi Phi Island Village, SAii Laguna Phuket and SAii Koh Samui Choengmon.


The name “SAii” derives from the Thai word for “sand,” and the trio of SAii Resorts in Thailand offer idyllic, immersive and eco-sensitive escapes on three of the kingdom’s most enchanting tropical islands. Since its launch in 2019, the brand has already won a lot of followers and generated many repeat visits. Now, to further elevate these properties, SAii Resorts is embarking on a widespread programme of upgrades that will encompass almost every touchpoint, including the guestrooms and suites, lobby areas, restaurants, spas, swimming pools and more. Each element will embrace SAii Resorts’ natural and sustainable philosophy, and Southern Thai arts & crafts, including local pottery, will be incorporated in the design concept.


Authentic Southern Thai Hospitality
The new Premium Lagoon Rooms at SAii Laguna Phuket.


At SAii Phi Phi Island Village, the interior décor will reflect the resort’s commitment to marine conservation with playful artworks that represent the underwater world. Intended to let every visitor “Recharge in Your Own Shell,” the refurbishment will enhance the contrast between the original rustic architecture and contemporary interiors, with natural earthy tones to calm the soul and local materials that evoke the spirit of Koh Phi Phi’s roots. The resort’s spacious Thai bungalows will be transformed with a nautical design concept inspired by island life, with sustainable materials such as bamboo and grass used to craft the outdoor chairs and lamps, and headboard artwork created from the ropes used to tie up boats.


At SAii Laguna Phuket, which is nestled between the Andaman Sea and the lagoons on Phuket’s sunset coast, the design will be based on the concept of a traditional lagoon house, updated for the modern era. This will become more than just a place to stay; it will be a resort where experiences, activities and a sense of tranquility can coexist peacefully. Travellers will be transported on a multi-sensory journey through taste, texture and sight, interwoven with elements that tap into Phuket’s heritage.


At all three SAii Resorts, guests – who are also known as “InSAiiders” – will be able to uncover the heart and soul of their destination with the help of new “InSAiider Guides”. These local area gurus will provide all the services of a concierge, but with an extra layer of native knowledge and insight that will give travellers the inside track on where to go, what to see, and how to experience genuine life and culture in Southern Thailand.


Authentic Southern Thai Hospitality
The new “SAiiSational Breakfast uses produce from local farmers.


SAii Resorts will also redefine the culinary journey with three groundbreaking food & beverage programmes. The “SAiiSational Breakfast” will focus on honest, healthy and homemade dishes, with “eat like a local” favourites and nutrient-packed egg dishes from across the globe that support local farmers and communities, while also catering to special dietary requirements.


The “Global Authentic Gastronomy” concept showcases original recipes from around the world, offering a blend of simplicity and exceptional taste to ensure that each dish conjures cherished memories and brings lots of smiles. Finally, “Savour Real Thai” will delight diners with the genuine taste of Thai cuisine. Together, these innovative F&B programmes will position SAii Resorts as the ultimate destination for foodies.


Bart Callens, Cluster General Manager of SAii Phi Phi Island Village Resort and SAii Laguna Phuket, said, “We are delighted to introduce our discerning InSAiiders to this new era of authentic Southern Thai lifestyle hospitality with SAii Resorts. Ever since this free-spirited brand was launched in 2019, we have strived to create stays that blend the natural and cultural wonders of these idyllic islands with the highest international standards. This extensive programme of upgrades to our accommodation, facilities, services and experiences will enable our lifestyle-conscious guests to unwind in style and connect with the true spirit of Southern Thailand.”


Authentic Southern Thai Hospitality
SAii Phi Phi Island Village boasts a nautical theme.


Travellers planning an escape to Thailand this winter can now reserve a newly-reimagined Deluxe Garden Villa at SAii Phi Phi Island Village from just Bt6,730 net per night, or a Premium Lagoon Room at SAii Laguna Phuket from only Bt4,700 net per night.


For more information and reservations, click here.



Source: Delivering Asia.

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