New Airbnb Categories
Last year, Airbnb released 150 upgrades to improve every aspect of the Airbnb service and this month, the company is launching the biggest change in a decade that includes a new Airbnb categories.
The new changes to the website are Airbnb Categories – a new way to search that makes it easy to discover millions of homes you never knew existed; Split Stays – an innovative feature that provides more options for longer stays by splitting your trip between two homes; and AirCover for guests – the most comprehensive protection in travel, included for free with every stay.
These platform updates come as long-term stays on Airbnb globally reached an all-time high in Q1 2022, more than doubling in size from Q1 2019; and continue to represent around one in every five nights booked. Nearly half of nights booked on Airbnb in Q1 2022 were for one week or more. Notably in 2021, about 1 in 5 Airbnb guests around the world reported using Airbnb while travelling and working remotely.*
“The way people travel has changed forever. That’s why we’re introducing the biggest change to Airbnb in a decade,” said Brian Chesky, CEO and Co-Founder of Airbnb. “First, people are more flexible about where they live and work, so we’ve designed a new way to search with Airbnb Categories. Second, people are taking longer trips, so we created Split Stays to give you more options by splitting your trip between two homes. And third, we’re introducing AirCover for guests, giving you the confidence to book knowing that Airbnb’s got your back.”
Millions of people are now more flexible about where they live and work. But travel search has been the same for 25 years – people enter a location and dates into a search box. Most of people can only think of a few dozen cities to type into the search box, but there are Airbnbs in 100,000 towns and cities around the world.
That’s why the company is introducing a new way to search designed around Airbnb Categories, with 56 new categories that organise homes based on their style, location, or proximity to a travel activity. When someone searches for a destination, the search results are also organised by categories that are relevant to that destination, making it easy to discover millions of unique homes you never knew existed. As a user views different categories, the map intelligently zooms to show them where the homes are located.
To create Airbnb Categories, engineers evaluated millions of homes using machine learning to analyse titles, written descriptions, photo captions, structured data from hosts and reviews from guests. Members of Airbnb’s curation team review listings and hand-pick featured photos – so if a listing is in the Amazing Pools Category, the first photo shows a pool. Then, each category goes through a final check to help ensure consistency and photo quality.
New Airbnb Categories – Split Stays
In the last three months, nearly half of nights booked on Airbnb were for trips of a week or more. That’s why Split Stays have been created as an innovative feature that splits trips between two homes. With Split Stays, a user will typically see around 40% more listings when searching for longer stays.
When searching a specific destination, Split Stays automatically appear in search results. They also appear within 14 categories – including camping, national parks, golfing and surfing – to inspire travellers to stay in two destinations as part of a longer trip. For example, when browsing the national parks category, Split Stays might suggest a pair of homes near Khao Yai National Park and Kaeng Krachan National Park.
New Airbnb Categories – AirCover for Guests
This summer, millions of people will travel for the first time since the start of the pandemic. That’s why Airbnb has created AirCover, the most comprehensive protection in travel. AirCover is always included and always free, and it represents the biggest upgrade to Airbnb customer service in a decade.
With AirCover, guests are covered by four protections every time they stay on Airbnb and include Booking Protection Guarantee, Check-In Guarantee, Get-What-You-Booked Guarantee and a 24-hour Safety Line.
*Based on Airbnb’s compact survey of approximately 102,000 active Guests across the U.S., Canada, Australia, Brazil, Mexico, Japan, South Korea, Germany, Spain, France, UK and Italy in March 2022.