Two years ago, the hair rules in Thailand were changed to be more inclusive and prohibit punishments that force mandated haircuts on students. However, according to a new Dove study, conducted by YouGov (Thailand) Co., Ltd., among students, parents, women and teachers, 74% of respondents report that forced haircuts are still being used to discipline students. Therefore, Dove is calling on people across Thailand to #LetHerGrow by standing in solidarity to end forced haircuts for good.


These rules and punishments can take away more than students’ hair, with the study finding that mandated haircuts had a negative impact on the self-confidence of 8 in 10 high school students. In its longstanding commitment to making beauty a source of confidence, not anxiety.


Forced haircuts are still being used in Thai schools.


“Dove believes that when we support the confidence of our children, their sense of self increases, and their possibilities expand. That is why we’re committed to creating a future that enables our next generation to grow into the greatest version of themselves,” said Pakachat Taychaburapanone, Vice President of Beauty and Personal Care for the Dove brand. “We’re proud to be working with experts to educate and advocate for change, along with creating The Growth Fund to support a sustained effort in making a difference in the lives of young people.”


For more than 15 years through the Dove Self-Esteem Project, Dove has been helping parents, mentors, teachers and youth leaders deliver self-esteem education that has reached more than 82 million young people globally, making it one of the largest providers of body confidence education in the world. By 2030, Dove is aiming to have helped 250 million build their positive body image.


The campaign by Dove is gathering momentum across the country.


The brand is working with the Girl Guides (Girl Scouts) Association of Thailand (GGAT) under Royal Patronage of Her Majesty the Queen, a non-profit organisation dedicated to enabling girls and young women to develop their fullest potential as responsible citizens of the world for over 60 years. As partners, Dove will collaborate with GGAT to make an impact for students across Thailand.


In addition, the brand has teamed up with Assistant Professor Dr. Jiraporn Arunakul, an adolescent medicine specialist and founder of the Facebook page Take Kids with Us, to provide expert insights on this issue and the role confidence plays in childhood development.


Together people can help build a positive body image for young girls.


“A forced haircut can be a traumatic experience for students with consequences lasting well beyond their school years,” said Assistant Professor Dr. Jiraporn Arunakul. “These rules and punishments can inhibit the development of confidence and self-esteem. If we want our children to grow up as confident adults in the future, we have to establish a good foundation for their confidence and self-esteem today.”


For more information, click here and engage with #LetHerGrow.



Source: Dove Thailand.

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