Centara’s Bold Expansion Plans

Centara’s Bold Expansion Plans

Centara Hotels & Resorts, Thailand’s leading hotel operator and Chiangmai Riverside Plaza Hotel Co., Ltd. have announced the signing of a Hotel Management Agreement (HMA) for Centara Riverside Hotel Chiang Mai. Senior management teams from the two companies officially executed the agreement at a signing ceremony held at Centara Grand at CentralWorld recently. The signing is the first following the announcement of Centara’s bold expansion plans to become a top 100 global hotel operator within five years.


Located next to Ping River and close to the Old Town, the existing 27-storey hotel has been rebranded Centara Riverside Hotel Chiang Mai. The latest addition to Centara’s Thai portfolio has 526 guest rooms ranging in size from 45-square metres and 223-sqm and feature floor-to-ceiling windows looking out over the city, the Ping River and Chiang Mai’s landmark Doi Suthep.


Centara’s Bold Expansion Plans
Thirayuth Chirathivat, Chief Executive Officer (4th from left) and Supatra Chirathivat, Senior Executive Vice President – Corporate Affairs & Social Responsibilities (3rd from left) together with Amarin Narula, Board of Director of Chiangmai Riverside Plaza Hotel Co., Ltd. (4th from right).


“We are delighted to kick off our 2022 expansion drive by welcoming Centara Riverside Hotel to our growing portfolio, one of several hotels and resorts we plan to open this year. Chiang Mai is a beautiful province and we are excited to expand our footprint in the region through strategic partnerships including this one with Chiangmai Riverside Plaza Hotel Co., Ltd.,” said Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts.


In addition to spacious rooms, facilities include a wide range of culinary experiences across the varied restaurants and bars, a large outdoor swimming pool, sauna and steam rooms. An al fresco Sunset Pool Deck near the pool offers comfortable bean bags to sink into and watch the changing colours of the sky, while Riverside Pavilion offers guests the perfect spot to enjoy river and mountain views from the riverfront patio lawn.


Already a well-known MICE destination in the region, the hotel offers 14 versatile indoor event spaces certified by the Thailand Convention and Exhibition Bureau for meeting the Thailand Mice Venue Standards (TMVS).


Centara’s Bold Expansion Plans
Centara Riverside Hotel Chiang Mai has 526 guest rooms.


“Chiang Mai is a key destination in Thailand for international as well as domestic travellers. With this new partnership with Centara Hotels and Resorts, we are confident that it will strengthen our presence for both leisure and MICE market in Chiang Mai,” said Amarin Narula, Board of Director of Chiangmai Riverside Plaza Hotel Co., Ltd.


From its prime riverside location, Centara Riverside Hotel places guests within convenient reach of the region’s natural, cultural and shopping attractions which range from the CentralFestival lifestyle and shopping centre to artist villages and night markets. Chiang Mai Old town is a few minutes away, and Chiang Mai International Airport is a 15-minute drive from the hotel.


Centara Riverside Hotel is the group’s second hotel in the northern Thai city after Khum Phaya Resort & Spa which is a member of Centara Boutique Collection. A third Centara hotel flying the group’s COSI flag is in the pipeline and scheduled to open in Q1 2025.


Centara’s ambitious growth vision will see the group’s portfolio increase from nearly 90 properties at present to 200 hotels and resorts by 2026.


Source: Centara Hotels & Resorts.

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