New Era Of Hospitality

New Era Of Hospitality

Utopia Corporation (UCORP), one of the largest real estate developers in Phuket, has launched Utopia Hospitality Group (UHG), a flagship hospitality management company and a dynamic new player in the Asia Pacific hotel sector. Charged with a vision to create daring concepts and lifestyle experiences, the unveiling of the company is set to create a new era of hospitality and one that transforms how travellers and investors view Phuket.


The new kid on the block’s strong new vision will add a new page to the hospitality industry on Phuket Island with a business model covering a fully integrated Hospitality Ecosystem and guaranteed results through the creation of a new hotel brand with a lifestyle focus and approach that is different but meets the needs.


Hachi Yin, Chief Executive Officer and Founder of Utopia Corporation, revealed that for the first three quarters of 2021, despite the Covid-19 crisis, Utopia Corporation continued to lock in sales, driven by deploying the latest technologies. A transformative business plan in sync with marketing trends, consumer behaviours and demands all contributed to the success. In the fourth quarter of 2021, Utopia continues to reinforce its commitment with the launch of Utopia Hospitality Group to operate hotels and resorts.


New Era Of Hospitality
Hachi Yin, CEO and Founder of Utopia Corporation, highlighted the company’s remarkable performance.


Hachi affirms that the hospitality business is a new opportunity with high growth potential and it aligns with Utopia’s expertise as a developer that understands the diverse lifestyles of every customer segment. With its entire existing portfolio operating on a condotel / branded residence model, guests staying at their properties can enjoy a home away from home experience that conventional hotels cannot offer.


A leading real estate developer in Phuket, Utopia Hospitality Group (UHG), a subsidiary of Utopia Corporation, is on an exciting journey that traverses the entire hospitality ecosystem from design and development to branding and operations of its own portfolio of properties.


The brand will provide the flexibility and openness to help level-up the playing field in the post-pandemic era. Developers can take advantage of attractive and accessible brands, without the strict limitations of brand standards, while also enjoying a more customisable and democratic approach to management and franchise contracts. Hoteliers will benefit from multiple levels of expertise from management and marketing services to proprietary technologies.


New Era Of Hospitality
Utopia Hospitality Group’s vision is to create daring concepts and lifestyle experiences.


Hachi also committed to a guaranteed income for investors. This is truly a change in the hotel and hospitality industry as an “Option” and an “Answer” for the modern hotel business.


“We were born with a strong vision and a bold idea, breaking the old rules to lead everyone to create a different lifestyle experience. This will completely transform the world of hospitality and tourism and help to enhance the competitive field in the new era of hospitality and tourism. Whether you are a guest or a partner, a team associate or a member of the community, UHG is committed to treating everybody fairly and respectfully. We are embarking on a journey to transform the hospitality sector and we want you to join us! We are inspired by creativity and driven by our goals. We dream, we dare, we do. We are UHG,” Hachi said.


Under the umbrella of UHG, prominent lifestyle hotel and resort brands will offer new travel experiences that meet the needs of smart travellers in the new era, including: Midscale Aparthotel Brand, Upscale Lifestyle Resort, and Ultra-Luxury. UHG will operate several new hotels including rebranding and renovation from 2022 onwards.


New Era Of Hospitality
UCORP’s Chief Brand Officer, Nalina Suranakarin (right) explained the direction of Utopia.


Midscale Aparthotel Brand: A midscale aparthotel with the brand essence, Live Your Own Way, that merges the modern lifestyle and sense of belonging to a community experience with the comfort and a flexibility of an apartment to meet the needs of a new generation of smart travellers. The brand essence has five key pillars; Midscale with comfort, Flexible stay Purposeful, Design, Hip F&B concept and Sense of community.


Upscale Lifestyle Resort: The 5-star resort brand occupies the space between lifestyle resort and well-being retreat. It recognises having fun can also mean being healthy, drawing on the playful design expression of a lifestyle resort and blending it with the more conscious well-being and slow pace of a well-being retreat. All aligned with the slogan of ‘Live Slow, Play Well.


Ultra-Luxury: The third brand under UHG is a collaboration with Tonino Lamborghini, the legendary luxury brand of Italy that epitomises refined luxury products and designs. The Tonino Lamborghini Boutique Hotel Phuket is the first hotel under this brand in Thailand. Located on Ao Po, overlooking the azure Andaman Sea and exotic offshore islands, scheduled to welcome guests in 2024.


New Era Of Hospitality
UHG will join hands with Tonino Lamborghini for the luxury stage of the Bay of Icons project.


The company is fully committed to playing their part in addressing environmental and social issues. Sustainable development and management practices are integrated into their entire business ethos. By operating in an efficient and eco-sensitive way, UHG can also minimise waste, reduce costs and drive long-term benefits for the entire community, while also helping to attract the new generation of socially and environmentally conscious guests.


UHG plans to launch its new Midscale Aparthotel Brand in Q1 2022 and open its first property under this brand in Q4 2022. A second partner, a high-end fashion ultra-luxury brand will also be unveiled in Q2 2022. The Upscale Lifestyle Resort brand is set to launch in Q1 2023. All of these will be in Phuket.


Utopia Hospitality’s plan also includes the creation of two immense landmarks located in the northern and southern Phuket region. Bay of Icons is a new destination that is much sought after by high-end global investors and travellers. They are located in Ao Po Bay on the northern coast of Phuket, covering the beach surrounding the beautiful Ao Po Grand Marina Bay with a total area exceeding 20 Rai. It comprises cutting-edge facilities and several exclusive services to satisfy the luxury lifestyle.


Additionally, the “Entertainment Complex” Utopia Dream, is a mixed-use development with a low-rise condominium to be constructed in Nai Harn, the southern coast of Phuket. It will be a paragon of relaxation filled with colour, happiness, and world-class entertainment activities. The total investment for these two projects, as mentioned earlier, is over Bt4 billion.



Source: Utopia Corporation.

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