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Renowned British racing brand, Lotus, has announced the appointment of Wearnes Automotive Thailand as the exclusive dealer in Thailand to reinforce the Lotus brand’s presence in the country and within the region. As part of the authorized dealership, Wearnes Automotive Thailand will undertake all sales, after-sales, marketing and branding activities for Lotus vehicles in Thailand.

 

“We’re delighted to extend our existing relationship with the Wearnes Group into Thailand. This is an important market for us as we continue the transformation of the Lotus business and brand. Wearnes’ experience in this market, as well as its knowledge of Lotus from its businesses in Hong Kong and Singapore, will be crucial to our success,” said Geoff Dowding, Executive Director, Sales and Aftersales, Lotus Cars.

 

Teeraphong Rodloy, General Manager of Wearnes Automotive Thailand, added, “’Wearnes Automotive Thailand will actively penetrate the sports car market in Thailand reinforcing the Lotus brand with its “Driver to Driver” and “Simplify, add lightness” strategy highlighting the ultimate in car and design innovation with high performance and lightweight, which has won the hearts of sports car aficionados around the world for more than 73 years.

 

“Exceptional highlights to be showcased for Lotus Cars ‘fans’ in Thailand  in 2021 are the last batch of Exige Sport 350 and Elise Sport 220 models available for inspection in August 2021; and a total of 6 final editions (three of each model) will be made available within this year,” said Teeraphong.

 

The Lotus Story in Thailand will continue with the launch in 2022 of a new icon: Emira – a car that doesn’t just turn heads but turns conventional thinking on the head, with its exotic supercar looks, everyday usability and enhanced comfort combined with class-leading Lotus driving dynamics.

 

A line-up of Lotus Exige Sport 350 and Elise Sport 220 cars will be on display at Wearnes Automotive Thailand showroom on Ramkhamhaeng Road, which is expected to be completed and open for service within Q4 2021.

 

For more information, call Khun Preeti at 092-342-4446 or email: preeti.srisawas@wearnes.com.

 

Source: Krinbourne Kommunications.

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