Officine Panerai Reopens Bangkok Boutique


Officine Panerai has reopened its Siam Paragon boutique in Bangkok with Pendulum, the exclusive partner of the Italian brand in Thailand since 1999. The boutique has been newly renovated following the concept of Spanish architect and designer Patricia Urquiola who reinterpreted the aesthetic and technical codes of Panerai respecting the brand identity with a timeless design. The result is a perfect combination of past and future, tradition and a nonetheless modernity, with a respect of philosophy and history of the brand.


Situated in Siam Paragon mall, one of the most renowned malls for exclusive shopping in Bangkok, the Panerai boutique, which first opened in 2012 features an area of 38 square metres, is the first boutique in South East Asia with the concept by Patricia Urquiola.


The distinctive elements used in this boutique are “calacatta luccicoso” veined marble, bronze, wood, and a special corrugated glass, undulating and transparent, a clear reference to the world of the sea and ships, as are the brass lights and the sales counters with their details of wood. The boutique also features a large Wall Clock in the boutique, a large-scale version of Panerai’s iconic watch dial.


The boutique is welcoming, sophisticated, contemporary and elegant: as well as admiring the technical beauty of Panerai watches, clients can relax in a luxurious, intimate space. The boutique has also a separate area for watch enthusiasts to enjoy an exclusive experience.


For more information, call 0-2610-9290

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